by Joe Wilcox, eWeek

Based on applying findings from a Boston College study of television viewing, I conclude that most Apple television commercials are remarkably well-suited to generating brand awareness even when people fast-forward past advertisements.

by TechBlog

When is an apple not just an apple? When their grower attaches decals to the fruit before the ripen, in the form of the Apple logo and iPods.

by Michael Arrington, TechCrunch

Google's voice recognition search application for the iPhone, originally set for launch on Friday, will likely go live sometime Monday, we've heard from a source with knowledge of the situation.

by International Business Times

by Jason Mick, DailyTech

by Andy Finnell, Safe From The Losing Fight

There will be an iPhone app bust. The current prices simply aren't sustainable.

by Desiree Everts, CNET News.com

One reason for the delay could be that it has been bogged down by Apple's App Store approval process.

by Jonathan Margolis, Scotland On Sunday

Apple turns an activity more often these days associated with workaday drudgery into a delight.

by Murray Hill, The StarPhoenix

by Andrew Nusca, ZDNet.com

by Dan Warne, APC

On balance, Macs just let you get stuff done, whereas Windows computers constantly find ways of annoying you.

by Michael French, MCV

by John Markoff, New York Times

Pushing ahead in the decade-long effort to get computers to understand human speech, Google researchers have added sophisticated voice recognition technology to the company's search software for the Apple iPhone.

by Jason D. O'Grady, ZDNet.com

by Dan Turner, Computerworld

At Apple U, you may not see wholesale career changes, but it can't be a bad idea to have various teams learn more about what others do and why. After all, Apple is the exception in the PC industry in that it builds the whole widget, from motherboard designs to external casings to the OS to the final packaging.

by Jim Dalrymple, Macworld

In an effort to sever ties with his former employer, Mark Papermaster has countersued IBM, claiming among other things that Apple and IBM are not significant competitors.

by Stuart Gripman, Macworld

XMind Pro 2008 (version 2.3) shines as a mind mapping tool that doesn't get in the way as the ideas come flooding out of your head. Sticklers for Apple's interface standards won't warm to the buys design, and anyone with a significant investment in an unspported import format can move along. But new mind mappers and those not crazy about MindManager or FreeMind should give XMind a shot.

by Christopher Breen, Macworld

by Peter Cohen, Macworld

Aquaria is a 2D side-scrolling game set underwater.

by MacNN